Hoteliers know that business women are profitable segment of the hospitality industry, as they have a high level of income, crazy loyalty and willingness to pay for their needs. Therefore, all the hotels precipitously trying to figure out what women want and benefit from women’s desires. From toiletries, without which the woman simply can not exist, to exquisite accessories and luxury mirrors - modern hotels are making more efforts to maintain the fair sex. Some hotels allocate separate floors for women, to which access is strictly forbidden male audience.

Meribet Bond, an expert on women’s travel and the author of 11 books, believes women’s business tourism rather standing and perspective. On its Web site gutsytraveler.com She cited statistics, which emphasizes that with 67 million members potential female segment of the hotel market is 19 trillion dollars a year. Despite the fact that the Canadian Hotel Association, in its travel industry research shows the rate of decline of tourism in order to rest at 4%, it also predicts the 2010 increase in the number of female business travel by 3%.

Are there significant differences in the requirements of the hotel among the male and female business audience? Penelope Trunk, Brazen Careerist president and head of the social site for professionals in the Y chromosome is sure that there is. Men room - this is nothing more than a place where they can unload all your belongings and quickly go to the lobby for a drink or socializing, but when returning to a single room in the main they are interested in viewing TV programs, often of an erotic nature, says Mrs. Trunk. The women want room became a kind of spa oasis.

Penelope also stressed that she works for a debt travels frequently and does not regret giving $ 500 a night for a room with a maximum of convenience for women, as most middle-class hotels still more emphasis on the maintenance of male than female. If a male audience of business is rather important facilities and a lobby bar, an assortment of drinks and snacks, for women, statistics show that more importance is the availability of SPA and a good gym. Moreover, if men in the fitness center important - Fitness, women pay attention to the presence and number of racetracks.

Most studies confirm that a business audience of female more consistently and are not likely to frequently change habits, and from this it follows that women are more loyal customers. Most of the women traveling in an unfamiliar city or country to stop the choice on your favorite hotel chain, which has been repeatedly stopped. Also, an important criterion for choosing the hotel for “businesswoman” is security, the location of the hotel, as well as the contingent living.

As you know, with the improvement of service and expansion of services in the hospitality industry, growing expectations and demands of hotel guests. Therefore, to cater to business travelers female, many hotels use more tangible methods than just a special shampoo or lotion. Soft plush bathrobes, full length mirrors, shower cabins, special floor mats for yoga classes, teas and gourmet coffee, satin hangers - everything is an integral component of a fine hotel rooms worldwide.

Not everyone agrees that the needs of female and male business travelers are different. Obviously, business travelers and female, and male in need of basic services, which provides hotel. Both sexes want a safe and comfortable place to sleep, shower, food and working conditions. But in view of growing competition and increasing the number of hotel companies, to potential customers the opportunity of choice. Consequently, women’s business audience to stop their choice at the hotel, where he received the maximum set of services that satisfy its needs and desires.

For example, women have always will give greater preference for breakfast in the room, than men, so many women interested in the choice of hotel availability service in the room. Often, during a short business trip, women have only business clothing, so no less important factor than the room-service, is for them to have a comfortable robe and slippers. Many women feel great advantage of the additional special lighting and chair in the bathroom for makeup.

The hotel also oriented to women’s business segment, must arrange special packages of services to this audience, and enough staff, especially the maids and waiters, since women are often more demanding.

Of course, when selecting the numbers are based on many aspects, which have no relation to the floor - the view from the window, the availability of wi-fi, proximity to the elevator and meeting rooms, interior etc. Of great importance is the law, because in some countries privacy policy prohibits do bind to the floor. Nevertheless, in many countries, hotels do not miss the opportunity to win the women’s business audience.

Not so long ago we wrote about the hotel ” Naumi “, located in downtown Singapore, and open a separate floor, which may reside solely by women and it is not an isolated case. Today, the fair sex are a great choice among the world’s hotels with floors for women only. Among such hotels «The Premier Hotel» New York Hotels online «Crowne Plaza» Washington, Bloomington and Minnesota, «Jumerirah Emirates Towers» Dubai, «ITC Maurya» New Delhi, «The Fleming» in Hong Kong and etc. In Saudi Arabia, recently opened hotel «Luthan Hotel & Spa», is designed exclusively for the female.

Recently, Hotel «Georgian Court» Vancouver also had a major reconstruction and gave the 10-th floor under the “women’s ownership.” As noted by Susan Leung, director of sales hotel «Georgian Court», to establish a separate floor for women, was made soon on the instinctive level, as well as among business travelers appear more and more women, but as a rule, many hotels offer them a standard set of services. Hotel Georgian Court decided to get away from stereotypes and created a floor “Orchid”, which are just 18 rooms, available exclusively for females. Each of the “female” rooms are always decorated with fresh orchids. In addition to a set of women’s magazines, mats for yoga, downy dryer, curling iron hair straighteners and styling tools for AVEDA, the hotel provides “kits for the ladies, which contains pantyhose, nail files, hygiene products and disposable tools for shaving. Also on the women’s floor rooms have more space for women’s clothes and shoes. Many guests so accustomed to his room and the atmosphere of the hotel, which then did not want to leave.

In numbers, the most adapted to women’s needs and desires, the majority of hotels targeted at female segment, devoting considerable attention to related services: Special Express program, diet menu and organization of women’s leisure. In many hotels, women who stop at the hotel for a longer period than 1-2 days may participate in special women’s training, a course of rehabilitation or rejuvenation, to enroll surfing, painting or playing golf.

Owners of hotels targeted at the female segment, confirms that women’s hotels and special floors are extremely popular among women and significantly increase their loyalty. Thus, you can make an unambiguous conclusion that these experiments - a positive experience for the hotels, because it helps you not only stand out, but also lead to increased profits.< href=” http://tocancer.com”>cancer information