Ahead of the event

Trade shows are a mine of information for taking the time to play some detectives. Have a good knowledge of the timing of events in its sector can identify which competitor is how this show. Monitoring that can help reading between the lines its future strategic directions. Thus, some doubts remain about the strategy of a player who is present at exhibitions devoted to Asian markets and that eschews national events …

D-day

Going on a competitor’s booth, anonymously, can help recover a number of documents and information. In their book, Concise Handbook of intelligence in everyday life, Peter Darling and Frank Tognini and recall how the lunch break may be insightful. Deserted by trade officials, booths are often staffed by inexperienced employees or trainees which is easier to get information.

To find what you want, it is essential to properly prepare the room with the staff who will be present. A detailed list of information that are to be collected will allow the budding detective to pose only strategic issues and thus not being unmasked by questioning jerrybuilt.