Neither really public or confidential, there is one part of the information accessible to all in certain circumstances. Indeed, who has never found in front of an employee of a competitor a bit too chatty? Who has ever stopped a private conversation insightful in transit? This information is a boon for the company that knows how to collect. For this, the entrepreneur must create a climate conducive to the recovery of information through meetings, a swap space on the intranet, by appointing a dedicated person in the company. And there Again, encourage employees to transmit what they know by showing them the benefits every time that their information had.

The functions of the company to seek priority

All company employees are potential sources. The malls are in the forefront through their relationships with prospects, customers sometimes a competitor. But the claims department has an equally important role: it is not uncommon for a customer to make reference to a service or feature of the competing product to get something from you. In constant contact with suppliers, the purchasing department finally has a central role not to be overlooked: it is of course aware of technological innovations and new entrants. It may even have some knowledge of new strategic directions of a competitor if the customer is the same supplier. Obtaining such information requires understanding that the relationship between buyer and supplier are very cordial, almost friendly.

Each employee is a source

Beyond these very specific functions, any person of the company in contact with the outside world is a potential source of the hostess who has time to share with visitors to the delivery person or technician led to exchange when they travel informally with a customer or supplier that has information on competition or market conditions.

The collection of information in the workplace is not the only one to be effective. In many cases, employees learn interesting facts outside of their work, their network, their activities and travel. They can identify emerging market trends, find out what works abroad and even have known a preview of a novelty to a competitor.health benefit source