Here are some of the key points we should study and take into account before you can develop a specific plan, if we believe that direct selling can give our company the momentum we are looking for, and out of the daily problems in our Sales Department usually appear unmotivated sellers, problematic, some committed and poor results.

• Have a product or service to accept this type of marketing.
• Meet the “maximum” Direct Selling. A uniform price, the same product or service will not get anywhere else other than the direct channel (other than this marketing system). If we achieve that only appears linked to the brand and the marketing system, personal attention, excellent quality products, excellent after sales service, variety on offer, enough stock, etc.
• Defining a clear and distinct language. In our sales force we call the: representatives, consultants, distributors, advisors. We also have different names for campaigns, meetings, compensation, bonuses, incentive systems, training programs, etc.
• Hundreds of hours of sales training and motivation. Training that allows the sales force not only have the tools to sell more but also to grow as individuals while increasing their self-esteem to cope with the sale face to face with success.
• Be clear that our sales force will not be with us only for money, is of vital importance to achieve consistent results validate vendors, follow, support, meet regularly, train them in the products, objections, etc. Motivation and validation will primarily weapons integrated into the Plan which we feed our business structure to make it more aggressive and competitive, thus obtaining the best results.
• Develop a support structureWith creative marketing actions, events, telemarketing, logistics of delivery of the products sold, advertising in the media (which is emphasizing direct sales), lines 0-800 Customer (end customers), lines 0-800 Care to Sellers, the presence of the company with personal problems, motivation, motivation and more motivation.
• Have a system of incentives and differentiated and motivational awards arising in part from increases in average sales of equipment.
• Define the type of Direct Sales: Face to face, party plan, multilevel, with catalog, telephone booths in retail outlets or direct from the factory, etc..