A lack of good visual hook, many pamphlets and letters often end in the trash without being read. But to attract attention, there are several ways: highlight a striking image, a figure or a problem. The hook should be intriguing, frightening or funny to push the person to read more.

Differentiate

“A company must ensure that it can have exclusive video before select”

In document processing, better an approach to disruption. This is to break the codes to differentiate themselves from others. But unlike the Anglo-Saxons, the French tend to be conventional. “Few brands stand out and communicate very differentiating,” insists Muriel Sola.

And particularly in terms of visual images and pictures used in commercial documents. “In recent years, the American creations are omnipresent in the French market. The images show large blond aligned teeth that ultimately does not reflect French society and tend to standardize communication companies.” When a person develops a document in her office, she does not realize that its competitors have used the same design. This poverty does not stand out and also induces the customer in error. Is a poor choice. Therefore, “a company must ensure that it can have exclusive video before choosing. To make visual dedicated to his communication does not cost much more in the end,” said Muriel Sola.

Playing on the readability

Moreover, we must minimize the effort of reading the prospect of avoiding the proliferation of fonts and type sizes. The content of the message must be clear and easy to read. The grip and the essential elements are highlighted with a font size and higher fat example.