
- Party PlanAs Mary Kay and Tupperware. Meetings are held in private homes, where housewives together his friends and acquaintances for the sales representative explaining the virtues of their products.
- Face to Face Avon who works as a sales catalog and sell person to person.
- Door to door, Visiting offices, state agencies and providing the goods. This is a system widely used in Brazil for the calls “sacoleiras”
- Multilevel as Amway where what matters is not only selling but also form a network of distributors (and management) to allow more money through sales commissions and awards from the network of distributors that the seller is in charge.
- Call NowThrough television commercials, radio or other means (eg Internet) and call centers that receive calls and close the sale.
- Coupon advertising response Campaigns Integrated Direct Marketing and E-Mail Marketing, etc.
- Factory Direct Sales consumers through telemarketing campaigns, Integrated Direct Marketing.
- Show-roomThe system, which for years have sold the timeshare, among many other products.
There are also other forms of marketing we could add to the list above, within what we consider to Direct Sales. The important thing to note is that each of these systems are that they directly related to the particular type of product (or service) market and this is one of the most important issues to consider when opting for this type of marketing if what we are looking for a twist of 180 degrees to our sales department and we opted for a radical restructuring of it.
It is important that the decision implement a new Marketing Strategy like this, is defined entirely from scratch and not a kind of “mutant” blend between what we did before and what we do now. It would be a new start with new policies and new responsibilities on the part of our people.